⚡ Just Do Care.™

care (kâr) — from Old English caru: a voice called out to someone who needs it.

For 130 years, healthcare
delivered the diagnosis.
Nobody delivered the care.

That gap has a name: Limbo — “the things I wish I would have known.”

Nobody built the bridge between the clinical encounter and the patient's daily life. iCare is that bridge.

⚡ See the Live Demo → Start a Pilot Conversation

1 in 3

Patients feel lost after diagnosis

$26B

In avoidable readmission costs annually

53M

Family caregivers with no roadmap

The iCare Mission

Healthcare has built extraordinary infrastructure — electronic health records, AI diagnostics, clinical pathways, telehealth platforms, portals, and dashboards by the dozens. Every one of them built for the system.

Nobody built the bridge to the right side—the patient's daily life after the chart closes.

iCare is that bridge.

“The patient should never feel technology. They should feel care. They should feel their doctor.”

Care does not begin with technology. Care begins the moment one human being accepts responsibility for helping another through uncertainty. iCare ensures that responsibility never ends when the appointment does.

This Is What the iCare Card™ Looks Like

One plan. Two screens.
Nobody navigates alone.

Mike, Melanoma — physician-activated in the room. His care circle connected before he reached the parking lot. Same plan, same physician, same next steps — visible from either screen, in real time.

Home · Mike's Care Plan

iCare Card™

Good morning, Mike.

⚡ Melanoma · Cancer · Day 1

🏥

Dr. Sarah Chen · Your PCP

“Mike, I know this word is frightening. But we caught this and you are not alone. Your team is already moving.”

⚡ Time-Sensitive — Act This Week

🔴Review pathology report with Dr. Chen today — Breslow depth determines your stage

🔴Surgical oncology consult within 7–14 days — ask about urgent slots

🔴Staging imaging ordered — scheduling call within 24 hours

Your Next Steps — Tap to Complete

📋

Review pathology report

Understand your Breslow depth — determines stage & treatment

Today

🏥

Surgical oncology consult — Dr. Park

Wide local excision. Ask about urgent slots.

1–2 Wks

📸

Staging imaging ordered

PET or CT scan — scheduling call within 24 hrs

This Wk

💬 Ask Care · Your Personal Care Guide

Monitoring urgency · Oncology team notified. Care knowledge engine drew on 1,847 similar melanoma cases · Dr. Park and Dr. Novak have your file.

🏠Home

📋Plan

💬Ask Care

🏥Doctors

🤝Caregivers

Caregivers Tab · Same App, Mike's Circle

iCare Card™

Caregivers

The people who matter most · connected from Day 1

❤️ The caregiver IS the care.

In cancer, in MS, in diabetes, in MSK — the caregiver is as important as the physician. iCare connects them from Day 1 with the same care knowledge.

Day 1

Connected

100%

Same Plan

↓40%

ER Visits

Your Care Circle

👩

Sarah Harrison

Wife · sees full oncology plan & gets notified on every step

➕

Add family member or friend

💬 iCare Insight

Caregivers who understand the care plan reduce ER visits, help more, and worry less. Invite everyone who loves this patient.

🏠Home

📋Plan

💬Ask Care

🏥Doctors

🤝Caregivers

🤝

Same Plan, One Tab Away

The Caregivers tab isn't a separate login — it's built into Mike's own app, so his care circle is never disconnected from his plan.

💬

Ask Care, Not Google

A personal care guide built on the physician's own plan — answers specific to this diagnosis, not generic search results.

✅

Time-Sensitive, Not Overwhelming

Urgent steps are flagged clearly, with the clinical reason attached — not just a to-do list, but why it matters now.

↓

40% Fewer ER Visits

Caregivers who understand the plan reduce avoidable ER visits — the exact outcome health systems are paying to prevent.

Four Conditions. One Platform. One Care Experience.

Every diagnosis deserves
a care journey.

The iCare platform works across every major condition. Same physician activation. Same caregiver connection. Same daily care knowledge engine. Different diagnosis, same promise.

Cancer

Mike Harrison, 52 — Melanoma

Oncology team notified. Sarah (wife) connected Day 1. Staging, treatment plan, and warning signs — all in Mike's pocket before the parking lot.

Caregiver: Sarah, wife — sees the full oncology plan and gets notified with every step.

Diabetes

Maria Santos, 54 — Type 2

Metformin starts tonight. Blood sugar log begins tomorrow. Care engine tracks daily readings and coordinates with her endocrinologist. 589 million people worldwide deserve this.

Caregiver: Lisa, daughter — sees the same plan, gets an alert if Mom misses her morning check.

MSK — Musculoskeletal

Tom Bradley, 67 — Knee Replacement

Post-op Day 1. Walker rules. Pain medication every 6 hours. PT starts Day 3. MSK is the #1 cause of disability on earth.

Caregiver: Linda, wife — knows the three warning signs. Not guessing. Prepared.

Multiple Sclerosis

Becky Thompson, 47 — New Diagnosis

Neurology referral confirmed. Care engine draws on 3,241 similar MS cases. Because MS is managed every day, not just at appointments.

Caregiver: James, husband — has his own profile to ask questions alongside Becky.

How iCare Works

Physician activates.
Care begins.

Not before the physician. Not instead of the physician. The moment the chart closes, iCare opens. The care knowledge engine takes what the doctor just diagnosed and makes sure the patient understands it, follows it, and never navigates it alone.

Physician reviewing a patient's care plan

Physician Activates

One tap in the room, straight from the EMR/EHR. Epic and Cerner via CDS Hooks. Zero new workflow, zero new system to learn. The chart closes and the iCare Card activates simultaneously — before the patient reaches the parking lot.

Patient and Caregiver Receive

The iCare Card arrives on the patient's phone. Three clear next steps. Their doctor's voice. Plain language. The caregiver is connected in one tap and sees the same plan the physician just activated.

Care Knowledge Engine Guides

Not a chatbot. Not a search engine. A care knowledge engine that draws on thousands of similar diagnosed cases. Coordinates appointments, medications, education, and reminders. Monitors daily. Never clocks out.

The AI Distinction

iCare's care knowledge engine does not diagnose. It does not predict. It does not replace the physician. It starts at the moment the physician closes the chart and carries that physician's knowledge forward into the patient's daily life. The patient should never feel AI. They should feel their doctor.

How It Connects

iCare activates directly from your EMR/EHR — Epic and Cerner today, via CDS Hooks — so the physician never leaves the record and never learns a new system. The chart closes, the card activates. That's the entire workflow change: none.

The Care Knowledge Engine's Role

Your collaborative
care orchestrator.

AI without activation is just a smarter Google. iCare is the physician who never goes home. The Care Knowledge Engine doesn't diagnose — it orchestrates. It keeps the plan current and every doctor aligned, with the patient and physician at the center of every decision.

↻

Evolves With the Patient

Built to track how the patient is actually doing — symptoms, progress, missed steps — and adjust what matters next, not just repeat the plan from day one.

🤝

One File, Every Specialist

Oncologist, PCP, endocrinologist, physical therapist — everyone treating this patient works from the same plan and the same history. Nobody re-explains their story to the next doctor.

🏥

Physician-Led, Always

It drafts and monitors. It never diagnoses, never predicts, never replaces clinical judgment. It exists to keep the whole care team, and the patient, working from one current picture.

Same Diagnosis. Completely Different Life.

Maria, 54. Just heard the words
Type 2 Diabetes for the first time.

What happens in the next 90 days determines the next 20 years of her life. This is the difference iCare makes.

Maria, 54, newly diagnosed with Type 2 Diabetes

Without iCare

Day 1

Leaves with a pamphlet. Opens Google in the parking lot. Finds worst-case scenarios. Doesn't sleep.

Week 1

Doesn't fill the Metformin prescription. Doesn't tell her daughter. Doesn't want to worry her.

Month 3

Misses the follow-up. A1C is worsening. Feels ashamed, not supported.

Year 2

$18,000 ER visit. A complication that was avoidable. The most expensive sentence in healthcare:

“I wish I had known.”

With iCare

Day 1

Dr. Chen activates iCare in the room. Maria walks out knowing her three steps. Lisa (daughter) connected. Nobody opens Google.

Week 1

Metformin was on the card. Lisa sees the same plan. Both on the same page. Lisa stops Googling too.

Month 3

Follow-up was on the card before she forgot to book it. A1C is improving. Care team fully coordinated.

Year 2

No ER visit. $18,000 saved for the health plan. A lifetime saved for Maria.

“I always knew what to do next.”

For Health Systems and Health Plans

Discharge is the most expensive moment
you don't own.
We do.

You built the clinical infrastructure — the EMR/EHR, Epic, Cerner, Claims, Telehealth, point solutions. What you haven't built is the patient-facing layer that activates all of it, straight from the record, the moment discharge happens, every single day.

iCare is not a scheduling app. Not another point solution. It is the bridge between the clinical encounter and the patient's daily life. We're launching where care is broken first. The country follows.

→ Start a Pilot Conversation

↓ 20%

Readmission reduction

↓ 47%

Staff callback reduction

Target net cost, pharma co-funded

Days to proven outcomes

The Founder

💌 fred@icarecollective.care 💼 LinkedIn

Fred Kopplow

Founder & CEO, iCare Collective™

14 yrs

Inside American healthcare

25 yrs

Building first-to-market infrastructure

25M+

Member lives across 35 Blues plans

500+

PE/VC advisory sessions

14 years inside American healthcare across Blue Cross networks touching 25 million member lives. 25 years building first-to-market digital infrastructure. Five national firsts. After years of watching the patient walk out the door with nothing, Fred built iCare to fix the one moment nobody has fixed in 130 years of modern medicine.

“I spent 14 years building for the system. iCare is what we are building for the patient.”

First US Payer Salesforce Health Cloud • BCBS Michigan, 4M members (2019)

First Multi-Vendor Telehealth Platform • Amwell, Teladoc, MD Live, Doctor on Demand

First Mass SMS Vote • American Idol, 65M+ consumers

First Prescription Text Alerts • Walgreens

First Mobile Banking App • Discover Card

For 130 years, healthcare
delivered the diagnosis.
Nobody delivered the care.

One plan. Two screens.
Nobody navigates alone.

Good morning, Mike.